ASSOULINE knyga "George Lois: The Big Idea"

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1994 m. šią nepriklausomą leidyklą Niujorke įkūrė Prosper ir Martine Assouline. „Assouline“ žinomi dėl savo originalios knygų koncepcijos, apjungiančios puikiai išreikštą grafinį dizainą su patraukliomis temomis. Į eklektišką leidyklos kolekciją įeina daugiau nei 1000 skirtingų pavadinimų knygų apie architektūrą, meną, dizainą, madą, kulinariją, fotografiją ir keliones, kurias parašė savo srities ekspertai.

George Lois is advertising's most famous art director, the original ""Mr. Big Idea."" Time magazine called Lois, ""a media renaissance man... an iconoclastic genius... a legendary advertising guru."" He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons - dramatizing the problems, solutions, foibles, and promises of American life. Indeed, most astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archeological dig into his oeuvre, Lois discovers, and reveals, the influences on his unforgettable concepts as he probes the echoes in his mind's eye, tracing more than one hundred of his ""Big Ideas"" back to the origin of each concept. Each double-page is a visual tour de force, a blueprint of creative inspiration, and a journey of discovery that will keep your eyes shifting back and forth between each Lois concept and the seed that gave it life.

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George Lois is advertising's most famous art director, the original ""Mr. Big Idea."" Time magazine called Lois, ""a media renaissance man... an iconoclastic genius... a legendary advertising guru."" He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons - dramatizing the problems, solutions, foibles, and promises of American life. Indeed, most astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archeological dig into his oeuvre, Lois discovers, and reveals, the influences on his unforgettable concepts as he probes the echoes in his mind's eye, tracing more than one hundred of his ""Big Ideas"" back to the origin of each concept. Each double-page is a visual tour de force, a blueprint of creative inspiration, and a journey of discovery that will keep your eyes shifting back and forth between each Lois concept and the seed that gave it life.

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